Personally, even before I check my emails or put the coffee on, I open my word processor and find that paper-shaped image with the flashing cursor that stares at me as if to say “Get Started”.
The other day I came across the quote “Work is Love Made Visible…” I thought, not only is it a beautiful phrase, but it is a profound, possibly life-changing thought. Not in a particularly religious or irreligious sense, but as a code, a step-by-step guide for a happy and contented life!
“Work is love made visible” had obviously been churning away in my sub-conscience, and today was the day that it decided to burst out like a tiger jumping through a burning hoop!
Do you find yourself spending your days doing things you don’t like?
Do you have workdays that never end, which seem purposeless and uneventful?
I don’t like the phrase “mission in life”, as it implies a singular, one-dimensional view of one’s life or business. Obviously the big picture is more diverse than that.
I guess most people get the most pleasure out of life when they’re helping others, rather that living in a selfish, insular world. Link that thought to the fact that we all need to earn a living and it could be a recipe for a happy and successful life.
I decided to open my little helper (The Content Ideas Factory) that my son had developed for me, and have a quick look at what other people were saying and thinking about .
Show Notes:
Ways of overcoming “writer’s block”
How to use Google for generating inspiration
Refining and improving your searches
More info at http://www.contentideasfactory.com
Several times a week we were being asked “what should I create content about?”. In response we developed a tool that we’ve called “The Content Ideas Factory”.
Basically, it enables you to search dozens of sites using a prime, and if required, supplementary keywords.
Tutorial Part 1 – The Main Features of Video Wildfire and Content Buzz Explained
Save hours of your time joining and submitting of your content to all the leading Social Platforms:
Video Sharing Sites
Social Bookmarking Sites
Social News Sites
“How-to” Video Sharing Sites
Video Podcast Directories
Audio Podcast Directories
Photo/Image Sharing Sites
Twitter and other Micro-Blog Platforms
Feeder Blog Platforms
Tutorial Part 3 – The Video Wildfire and Content Buzz “1 Click” Submitter Explained
Target 3 or 4 prime or long-tail keywords with one video.
How to “juggle” your Metadata (Titles and Descriptions) and Profiles (User Accounts) at the point of submission to the Video Hosting and Social Bookmarking Sites Using Video Wildfire or Content Buzz
Tutorial Part 4 – From Creating a Project to Submitting a Video Explained
All the necessary steps to join and submit a video to a video sharing site using Video Wildfire or Content Buzz
1. Create a project
2. Create a Campaign (profile or user account)
3. Join YouTube
4. Verify email
5. Enter the metadata
6. Select a category
7. Submit
8. View Snapshot
In Part 1 of this mini-series, we looked at ways of overcoming “writer’s block”, and how important Google can be for generating inspiration.
In Part 2 we explored some ways of refining and improving your searches, by adding supplementary keywords and key phrases.
In Part 3 we discovered many other web platforms, where we can find ideas and inspiration.
In this final installment, I would like to introduce you to some different approaches that you can take to turn “ideas” into “content”, whether it’s a video script, an article a blog or a podcast. This list is by no means exhaustive, but hopefully will get you going!
1. The P-E-S Formula.
Identify a problem in your niche, and provide a solution that is preferably related to a product or affiliate product that you are promoting.
Let me give you an example from my own experience. We have a marketing software company, ContentBuzz.com, and many of our clients have contacted our support desk with similar requests for advice on content-creation.
They recognized the advantages of video and content marketing, but really didn’t know where to start. This led to the creation of “The Content Ideas Factory”, a simple but effective solution to their problem, which helps them make better use of our content distribution software products.
This kind of content is often referred to as the P-E-S formula i.e.
Problem – Define the Problem that your reader is experiencing.
Exaggerate – You then Exaggerate or Agitate it (making it sound worse than it is).
Solution – You then provide the Solution (subtly hinting at how your product can help your prospect).
This method makes very effective promotional video scripts.
In Part 1 of this mini-series, we looked at ways of overcoming “writer’s block” and how important Google can be for generating inspiration.
In Part 2 we explored some ways of refining and improving your searches, by adding supplementary keywords and key phrases.
Now I would like to introduce you to exactly “where” you can stimulate your creative thinking, apart from the major search engines.
A recent development on the Internet is the growth of what are termed “Web 2.0″ sites. These sites allow interaction and more importantly the storage of “user-generated” content. Almost by definition, some of it is good, some of it is bad. Some of it you’ll agree with, some of it you won’t. At the very least it will arouse, excite and hopefully motivate you to produce some unique and quality content.
Probe into the minds of the contributors, and look at the why’s, the when’s, the who’s, the what’s, the where’s, the how’s and any other angle you can think of, to turn their ideas into your own distinctive voice.
The first area of the Social sites I would like to explore could be classed as the “knowledge sites”. You are likely to discover many “problems” that people have, that you may be able to provide solutions to.
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