Several times a week we were being asked “what should I create content about?”. In response we developed a tool that we’ve called “The Content Ideas Factory”.
Basically, it enables you to search dozens of sites using a prime, and if required, supplementary keywords.
Watch this short video and then go to http://www.contentideasfactory.com to read more about it. Currently it’s free.
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Tutorial Part 1 – The Main Features of Video Wildfire and Content Buzz Explained
Save hours of your time joining and submitting of your content to all the leading Social Platforms:
Video Sharing Sites
Social Bookmarking Sites
Social News Sites
“How-to” Video Sharing Sites
Video Podcast Directories
Audio Podcast Directories
Photo/Image Sharing Sites
Twitter and other Micro-Blog Platforms
Feeder Blog Platforms
Video Wildfire and Content Buzz take the pain out of Traffic Generation.
Tutorial Part 2 – The Video Wildfire and Content Buzz Software Explained
How to Create and Manage Video and Social Media Marketing Campaigns.
Creating Profiles on the Social Media Sites
Submitting Videos, Bookmarks, Images, Podcasts, Micro-blogs etc. using Video Wildfire or Content Buzz
Tutorial Part 3 – The Video Wildfire and Content Buzz “1 Click” Submitter Explained
Target 3 or 4 prime or long-tail keywords with one video.
How to “juggle” your Metadata (Titles and Descriptions) and Profiles (User Accounts) at the point of submission to the Video Hosting and Social Bookmarking Sites Using Video Wildfire or Content Buzz
Tutorial Part 4 – From Creating a Project to Submitting a Video Explained
All the necessary steps to join and submit a video to a video sharing site using Video Wildfire or Content Buzz
1. Create a project
2. Create a Campaign (profile or user account)
3. Join YouTube
4. Verify email
5. Enter the metadata
6. Select a category
7. Submit
8. View Snapshot
In Part 1 of this mini-series, we looked at ways of overcoming “writer’s block”, and how important Google can be for generating inspiration.
In Part 2 we explored some ways of refining and improving your searches, by adding supplementary keywords and key phrases.
In Part 3 we discovered many other web platforms, where we can find ideas and inspiration.
In this final installment, I would like to introduce you to some different approaches that you can take to turn “ideas” into “content”, whether it’s a video script, an article a blog or a podcast. This list is by no means exhaustive, but hopefully will get you going!
1. The P-E-S Formula.
Identify a problem in your niche, and provide a solution that is preferably related to a product or affiliate product that you are promoting.
Let me give you an example from my own experience. We have a marketing software company, ContentBuzz.com, and many of our clients have contacted our support desk with similar requests for advice on content-creation.
They recognized the advantages of video and content marketing, but really didn’t know where to start. This led to the creation of “The Content Ideas Factory”, a simple but effective solution to their problem, which helps them make better use of our content distribution software products.
This kind of content is often referred to as the P-E-S formula i.e.
This method makes very effective promotional video scripts.
In Part 1 of this mini-series, we looked at ways of overcoming “writer’s block” and how important Google can be for generating inspiration.
In Part 2 we explored some ways of refining and improving your searches, by adding supplementary keywords and key phrases.
Now I would like to introduce you to exactly “where” you can stimulate your creative thinking, apart from the major search engines.
A recent development on the Internet is the growth of what are termed “Web 2.0″ sites. These sites allow interaction and more importantly the storage of “user-generated” content. Almost by definition, some of it is good, some of it is bad. Some of it you’ll agree with, some of it you won’t. At the very least it will arouse, excite and hopefully motivate you to produce some unique and quality content.
Probe into the minds of the contributors, and look at the why’s, the when’s, the who’s, the what’s, the where’s, the how’s and any other angle you can think of, to turn their ideas into your own distinctive voice.
The first area of the Social sites I would like to explore could be classed as the “knowledge sites”. You are likely to discover many “problems” that people have, that you may be able to provide solutions to.
In Part 1 of this mini-series, we looked at ways of overcoming “writer’s block”, and how important Google can be for generating inspiration. Now I would like to explore some ways of refining and improving your searches, by adding supplementary keywords and key phrases. Google and other search engines allow you to insert your main keyword and by adding a plus sign you can qualify, or “super-focus” on it. Over the years, I have built up a collection of such terms that I would like to share with you. As I have mentioned before, you have no need to “steal” other people’s content, you should just use them as “triggers” to stimulate your own thoughts and opinions. The first group I classify as my Top T’s, you’ll be amazed what search results are returned by adding them to your root keyword:
Next the “R’s”
Are you a marketing-content creator?
Do you need to produce videos, blogs and articles to promote your or your clients, products and services?
Have you ever suffered from “writers’ block”, devoid of ideas and inspiration to get your creative juices flowing? You’ve needed to fill your empty computer screen with your next project before the deadline.
Well, traditional advice for curing the dilemma has focused on finding inspirational headlines and thoughts, be it in magazines, on the TV or in newspapers.
Other strategies involve:
Personally, I have found the best way of finding inspiration is reading, or viewing, other people’s material for my niche. I’m not promoting plagiarism, far from it. I look on it as picking other people’s brains. Do I agree or disagree with their point of view? Can I expand on a really valid point and add value to the argument?
Virtually all the content that I create is for marketing purposes. I mainly produce blogs and videos that have a predetermined objective, usually to generate leads and entry into a specific “sales funnel”. I try to produce content that provides solutions to specific questions or problems.
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